Kobe Bryant gives advice to Lonzo Ball and Big Baller Brand
Lonzo Ball has certainly taken a unique approach to becoming an NBA star.
The NBA's second overall pick for the Los Angeles Lakers reportedly turned down a $10 million shoe deal with Nike in favor of launching his own brand. Spearheaded by his controversial and outspoken father LaVar, the Ball family launched Big Baller Brand this summer much to the amusement of the sporting world.
Ball made things interesting in summer league wearing shoes from various major outfitters but chose to go with his own signature ZO2s Thursday night in the Laker's season opener in LA.
Speaking with CNBC, Laker's great Kobe Bryant says he doesn't necessarily disagree with the unconventional choices the Balls are making.
"Well, I mean my thoughts are 'execute properly,'" Bryant said of the brand's product. "It's not good enough to have a shoe and launch a shoe in that market. In that business you have to make sure the product is there. That's the only way you can challenge the big guys. If the innovation and the quality and the product is there then you give yourself a serious fighting chance.
"I'm all for it. I'm all for doing things differently. I just think you need to obsess over every single detail about that product. Even before getting into the marketing and the storytelling of it all you've got to get the product right."